It is hard to create a trailer for a new soap opera, as the target audiences of soaps are already familiar with the characters and settings. Therefore it seems that when existing soap operas are advertised for new characters or story lines they only seem to be based around the characters involved, as the audience already have knowledge on the soap not to much is revealed. It was interesting to look at a trailer for Eastenders where Roxy and Ronnie Mitchell are introduced through the trailer to the audience, as the use of shots, music, mice-en-scene and editing helps to show how the characters are going to affect the soap.
It is also interesting to see the different editing techniques used on the trailers. As the soap conventions themselves are used to promote realism the trailers almost contradict this.
Here are a few trailers, research from the soaps of
- Eastenders
- Coronation Street
- Hollyoaks
Eastenders Trailers
http://www.youtube.com/watch?v=8p4xlLezos0&feature=related – Kat and Alfie- September 2010.
http://www.youtube.com/watch?v=68GWmOETotQ&feature=channel – Christmas special- Archie storyline- 2009
http://www.youtube.com/watch?v=oAiWYliDaWQ&feature=channel – return of Sam Mitchell. - 2009
http://www.youtube.com/watch?v=jzqfK4X6r7g&feature=channel – Ricky and Bianca return- 17th march 2008
http://www.youtube.com/watch?v=1EPJ6lV-ShM&feature=channel – the explosion 18th June 2008
http://www.youtube.com/watch?v=YbUoYGRbIyg- Mitchell sisters- 2nd August 2007
Coronation Street trailers
Hollyoaks trailers
Launch trailer, 1995
Eastenders Trailers
http://www.youtube.com/watch?v=8p4xlLezos0&feature=related – Kat and Alfie- September 2010.
http://www.youtube.com/watch?v=68GWmOETotQ&feature=channel – Christmas special- Archie storyline- 2009
http://www.youtube.com/watch?v=oAiWYliDaWQ&feature=channel – return of Sam Mitchell. - 2009
http://www.youtube.com/watch?v=jzqfK4X6r7g&feature=channel – Ricky and Bianca return- 17th march 2008
http://www.youtube.com/watch?v=1EPJ6lV-ShM&feature=channel – the explosion 18th June 2008
http://www.youtube.com/watch?v=YbUoYGRbIyg- Mitchell sisters- 2nd August 2007
Coronation Street trailers
Hollyoaks trailer
Launch trailer, 1995