Questionnaire Analysis- Target Audience.

This is the analysis of my target audience questionnaire. All of my questionnaire participants were female because they are the people who mainly watch soaps; therefore these are the people I am aiming to attract.

Graph one shows that my participants all watch soaps, however overall they described their viewing habits as ‘quite often’.

Overall Eastenders seems to be the most popular soap; it seems that soaps that are shown around 6-8 in the evening deem to be more popular with my target audience. As Doctors for example which is apart of day time television does not seem to be as popular with my target audience. This is probably because of the commitments they attend during the day like school, college and work.

This shows me that my target audience watches soaps frequently on a weekly basis.

My questionnaires have shown me that my target audiences like to watch soaps because they are entertaining. I think that the dramatic storylines which creates uses and gratifications’ for the audience is important. Therefore I will have to mirror this within my soap so that it attracts my audience to watch my soap.

5) Is there a specific time you watch soaps? – All of my participants answered this question as ‘evening times’ as this is when they are able to settle down and relax after a day. It maybe that they watch soaps after dinner, before bed or whilst eating dinner, therefore I will aim to put my soap on between the times of 6-8 as this is where audiences will available to watch my soap.

I think is question is important as it helps to me to develop my characters with in influence of my target audience. As I am able to create characters that I know my audience will be able to relate to, so that they are able to enjoy watching my soap.

By doing this questionnaire and analysis I have been able to have a better insight of what my target audience wants from a soap opera. I now can create and develop characters, where by my audience will be able to relate to them and the issues and storylines they occur in. By using dramatic and entertaining storyline, uses and gratifications will be created for my audience pleasure, meaning they will want to watch more of the soap. The success of existing soaps shows through the amounts of times they are watched by my targeted audience and the reasons why they are watched helps me to understand how to create a successful soap opera- which will help me when creating my soap trailer.