What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

Through the process of editing my soap trailer, I had a deadline where I had to have completed a draft of my soap opera trailer. By doing this it gave me an opportunity to get audience feedback. I created a questionnaire of nine questions, which were relevant to helping me improve my soap trailer. I then played my draft to different audience age groups. They completed the questionnaire and this allowed me to create an analysis to help me gain some idea of what I could do to improve my trailer.

My questionnaire and results were published on posts called ‘Questionnaire’ and ‘Questionnaire Analysis’ on Sunday 6^th March 2011. From here, I was able to take the audience feedback and go back to Adobe Premiere Pro and improve my trailer.

I found from my results that all my goals had mainly been achieved within my draft. My audience feedback showed that: -

·         I had used a wide range of characters which had been shown clearly throughout my trailer.

·         I had used a wide range of camera shots.

·         The said that the music I had used to appropriate for a soap trailer.

·         The trailer had continuity.

·         I had used the right mise-en-scene to promote the stereotypes for the characters I had included within my trailer.

However a few participates suggested that I should include some transitions in my trailer. When I came back to editing I then playing round with different video transitions like fade, swipe, zoom, dissolve and wipe.

After a lot of debating, I decided not you use any transitions as I believe that the quick snappy cuts are more successful. I think that by just using the simplicity of cut helps to connote realism of the soap opera to the audience. I also felt that transactions did not give off as much as a feel the audience because it almost seemed to slow the trailer down- and this was not my aim. Therefore from this audience feedback I have learnt that for this particular advertisement of the genre transactions were not necessarily need as cut give a better finish.

There where a few adjustments and changes made after I completed my questionnaire and analysis.

1. The first image is of the beginning of my trailer, I decided that I was going to make this a little bit lighter. Therefore I was able to use the lighting control of brightening and contrast in order to do this successfully. I also increased the pace of one of the characters walking, as I felt it made the beginning feel a little sluggish. I increased the duration speed as this helped the trailer become a bit more upbeat. I learnt from my audience feedback that my fast snappy cuts and paced where what was deemed successful about my trailer, so it is extremely important the whole trailer includes this element.

2. This image shows the poisoning storyline, I felt that within my draft, the character drinking the poison did not match the fast pace. Therefore I cut out a couple seconds allowing the scene to flow with better continuity as it kept up this fast pace my trailer has. Also by doing this I got a better effect of the music because of the certain beats. The music also complemented the change in scene, as there a build up at the end of the poisoning scene, where the music is cut out allowing a dramatic effect fro dialogue.

3. This image represents the BBC One indent and my voice over. After my analysis I learnt that I needed to cut the music completely at the end and only have the voiceover. I think the use of both of theses helps to create realism to my media products as this is typical convention used by real media products made by the BBC. I decided that I was going to use a women voice as I found from my research that most voiceover made by the BBC had a female’s voice. The BBC still have this element of Received Pronunciation, although it is not as strong as it used to be in past- they still used a convention British accent. I feel this also linked to the attraction of my target audience, as soaps are seen as a ‘feminine’ genre.

4. The images represent the BBC One logo that I have used throughout my trailer. I think that is a successful element to my trailer, which has been mirror on all of my ancillary texts. In my draft, the BBC One logo was rectangle and I believe that by making it square and positioning it in the bottom right hard corner conveys realism of real media products. I was able to manipulate the positioning of the logo through the effect control of position and scale.